Colorado Ski Resorts Expect “Business as Usual” Next Winter
“After a year of refunds, irked skiers, wary workers, low snow, reservations, capacity caps and long lines, it appears the resort industry is about to return to normal.” -Jason Blevins, The Colorado Sun
Blevins, J. (2021, March 20). Colorado resorts expect next ski season to be pretty normal, but some coronavirus changes may stick around. The Colorado Sun. Retrieved From https://coloradosun.com/2021/03/20/colorado-ski-areas-after-coronavirus/
After a season of reduced capacity, no indoor dining services, masks, and socially distanced lift rides, the ski resort industry expects a “return to normal” for next winter. Just over a year ago, ski resorts across the globe came to a screeching halt in an attempt to curb the spread of covid. The future was uncertain and nobody knew how long the closures would last, the ski industry hung in the balance. Fortunately, skiing resumed this winter with many restrictions, and resorts have reported they are in better shape than expected after what could have been a catastrophic year. With vaccination numbers rapidly increasing and covid cases dropping going into the spring, the light is finally visible at the end of the tunnel. Many major resorts across the U.S. are expecting a normal winter next season with a few covid era procedures still in place. Resort goers can expect indoor dining and full capacity chairlift seats to return and an end to the reservation systems that helped reduce capacity this winter. Although covid had an overall negative impact on ski resorts, many industry professionals have reported positive learnings from operating through the pandemic. One of those being the use of mobile payments and ordering at stores and restaurants across resort properties. Resort owners and higher-ups have expressed swift upgrades are coming in the digital guest experience next winter, a concept that was put on fast-forward during covid. In the meantime, continue to mask up, socially distance in the lift line, and respect your fellow skier and resort employees.